THE 52 CARDS ↓
A NEW CARD IS BORN

E OF UP AND DOWN

E of Up and Down — original card
Introducing a new idea in the world of playing cards.
Meet the E of Up and Down — a new card, a new identity, and a new way to think about the deck.
Up or down? Two directions. One card. A fresh addition to the imagination of playing cards.

THE DECK HAS 52. WHAT HAPPENS WHEN WE ADD ONE MORE?
♥ NEW CARD ♦ NEW IDEA ♣ UP AND DOWN ♠ THE NEXT CARD ♥ NEW CARD ♦ NEW IDEA ♣ UP AND DOWN ♠ THE NEXT CARD ♥
52 + 1 = 53 · A NEW CARD · A NEW POSSIBILITY · 52 + 1 = 53 · A NEW CARD · A NEW POSSIBILITY ·